Peixoto Coffee’s vision and model
Peixoto Coffee is the vision of Julia Peixoto Peters, a Brazilian native. She wanted to keep her father’s legacy alive and create a sustainable pay model for producers. Peixoto is one of the few shops that source and produces its own coffee, hence the slogan Crop to Cup. As the owner most involved in the front-end You will occasionally see her at the Chandler, AZ shop. However, Peixoto is more than just a shop. They run the wholesale program in which they sell to other coffee shops and businesses.
Every Brazilian winter Julia and head roaster Spencer usually go to the farm to supervise the harvest and ship it to the US. Most of the coffees come from the farm, but they sell coffee from other countries as well. You can find bag coffees online at peixotocoffee.com. You can also find out and sign up for the wholesale programwhich serves shops throughout the Phoenix area.
Peixoto is the only one I go to regularly that offers its own for here drinkware for its beverages. It makes being environmentally friendly easy. It is also in step how the rest of the world drinks their coffee at coffee shops.
Creative concoctions
Julia brings a rotating seasonal menu that she developed in conjunction with the baristas . Except for coconut, no drink is ever repeated. You won’t find the usual beverages here. For example, spring 2019 brought a very blue pea powder latte. Samba Latte of Summer 2021 was a fruity take on espresso. Although it was not as acidic as I thought, the fruit flavor made the coffee base taste a little bitter. T
the smores Latte of the second summer 2021 menu was a less sweet take on mocha. However I was surprised that marshmallow was not added to the drink itself given the name. My favorite one so far was the sage caramel of Winter 2020 and both coconut beverages. She also put a spin on the traditional ones with Pumpkin Butter Latte of Fall 2020. The syrups are made in-house. Ihey also have a selection of non-coffee drinks such as tonic and teas. For Summer 2021, a coconut version of their matcha latte was introduced.
COVID pivot and charity
COVID affected most small businesses, and Peixoto was no different. They quickly adopted a curbside model taking advantage of the alley right next to the shop. Customers ordered online and pulled into the alley to receive their drinks. However, the new model didn’t curb enthusiasm. the alley was often full of customers waiting to get their drinks at times when I went. Also, during COVID, the shop raised money to give coffee and pastries to frontline workers at different area hospitals. In 2021, Juila sold a special coffee Paraiso Braz to raise funds to provide food baskets to those who live in her hometown near the farm in the Brazilian state of Mina Gerais, Juila sends a greeting in the video below.
Growth
In 2018, they opened a separate roasting facility, which also serves as the headquarters for the whole operation. This is where Julia’s husband, Jeff, and co-owner works on the backend operation. This opened up extra seating space in the shop.
In 2020 a second location in Gilbert, AZ, was also announced in the farm/housing development Agritopia.
Find Peixoto Coffee on social media
Peixoto Coffee® (@peixotocoffee) • Instagram photos and videos
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Thanks I tend to use images when necessary. According to one expert, there is a thing as too many images. Images are compilacted because unless they are your own there are potential copyright issues involved. I use Pexels a free Pinterest-like site for stock imagery. Othe include Pexels sister sit Pixabay and Unsplash. Pexels only ask for voluntary donations to compensate the creators. I plan to if there is one creator whose photos I use frequently I have a better phone now so the picture I take should be better. I am big on embedding content like videos and social media posts to illustrate my point. Unless the material is copyrighted it is assumed that you can share them. but to be safe when I unroll tweets I leave the name of the account that originally tweet it.